Explores how we can consciously create lasting, positive memories. Drawing on research from psychology, neuroscience, and behavioral science, Wiking, the CEO of the Happiness Research Institute, offers practical advice on how to make moments more memorable. He introduces strategies such as engaging all the senses, embracing novelty, and savoring meaningful experiences to enhance memory formation. The book emphasizes the importance of being present, creating rituals, and reflecting on joyful moments, providing a guide to living a more fulfilling and memorable life.